October 2011
10 posts
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Hidden habits of ineffective people →
All five of these habits are easy to pick up but will squeeze out every bit of your effectiveness.
September 2011
1 post
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Pretty cool lipstick package. -AK
August 2011
5 posts
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July 2011
1 post
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Ideas are a dime a dozen; it’s implementation that decides triumph or failure.
– written by Sohrab Vossoughi
June 2011
36 posts
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A Logo Is Not a Brand
Kelly Kovack of NYC talent collective, Purpose-Built, emphasizes: A logo on a bottle is not a package.
By Kelly Kovack
“I’m branded. I just need you to do the packaging.” This is usually followed by the discovery that the client has a logo and nice stationery. A logo is not a brand and applying a logo to a bottle and box certainly doesn’t constitute an effective package. Unfortunately, it is...
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A desk, light, pin up, marker board and cabinet.
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